IMEL participated dynamically in this year's Grand Beauty Exhibition by Beauty Greece, bringing forward new specialized hair care product lines that meet the needs of today’s consumer and professional. Our participation in the exhibition gave visitors the opportunity to discover innovative solutions for hair health and shine, with an emphasis on natural ingredients, quality, and personalized care.

New Products that Made an Impact

At the exhibition, we showcased our new hair care lines, such as "The Bond, Rescue & Repair" series, designed to cater to all hair types and address daily challenges. Visitors had the chance to discover:

  • Reconstruction and Strengthening Treatments: Products containing keratin, peptides, and amino acids, which help reinforce hair structure and restore health to hair damaged by coloring and heat tools.
  • Hydration Series for Dry and Curly Hair: With ingredients like Collagen, Hyaluronic Acid, and Macadamia Oil, these products provide deep hydration and help retain natural moisture, leaving hair softer and easier to manage.

Personalized Care

IMEL presented its innovations in personalized hair care, offering solutions tailored to the unique needs of each hair type. Visitors could explore products specifically designed for fine, fragile hair, for combating oiliness, and for enhancing hair density. Our experts were on hand to advise consumers, helping them find the optimal hair care routine.

Direct Engagement with the Public and Professional Hairdressers

The exhibition was an ideal opportunity to connect with both the public and professionals in the hairdressing industry. Visitors could try our products and speak with our specialists about personalized solutions and new hair care techniques. At the same time, our workshops and presentations helped guests learn more about the technology and philosophy behind each product.

New Partnerships and Strategies

During the exhibition, we announced new partnerships with distinguished professionals in the hairdressing field, demonstrating our commitment to innovation and quality. These strategic partnerships allow IMEL to expand its product range, offering even more options to consumers seeking the best in hair care.

IMEL’s participation in the Grand Beauty Exhibition was a success, as it allowed us to present our new specialized hair care lines and strengthen our connection with customers and partners. We thank everyone who visited and supported us, and we look forward to continuing to provide top-tier hair care solutions at the next exhibition.